Pumpkin seekers, attend! We’re brewing up something new in our annual quest for wickedly good Halloween fun.
In addition to our annual online pumpkin gallery and voting on this website, this year we’re adding a pumpkin party — and you’re invited!
Our 2019 theme, True Witchery, takes a mysterious turn through the history of beer-brewing and the curious similarities between medieval alewives (women who brewed beer) and those accused of witchcraft. It’s only fitting that we host our annual pumpkin party at True Anomaly Brewing Company in EaDo (East Downtown Houston).
The power to transmute mere water and grain into glorious beer must have seemed truly magical — small wonder that alewives became the focus of superstitious envy. And when commercial forces sough to discredit them with scare tactics, the symbols of their craft became targets for fearmongering. Are these the icons of witchcraft or brewcraft? You decide.
Beer is made from hops and grain, which attract vermin — a constant problem for brewers throughout history, but one with an easy and obvious solution: Cats. Alewives often kept cats to keep the mice away.
Many professions are marked by their headwear. Think of an iconic trade, and there’s probably a hat to go with it. Alewives were no different. Their distinctive chapeaux helped them find customers.
In a time when few people could read, businesses announced themselves with tools of their trade. Alewives advertised their home brews with a sheaf of wheat on a pole above their door.
Ode to the Alewife
A Medieval Tale of Beer & Brewing